Final Cut of Video

This is the final cut of my music video, I decided to re-shoot specific sections of the video due to the time in between shooting dates to make the video flow a little better.

In Lay & CD

Front & Back of Digipak

Evaluation Question 1.

Evaluation question 1 on Prezi

Evaluation Question. 2

Evaluation Question. 2

Evaluation Question. 3

Q. 3 What have you learned from your audience feedback?

After finishing my video I asked a variety of people to rate my video and offer feedback about their thoughts and feelings.

“I really enjoyed how relaxing the video is, the enigma towards the end of the video is really intriguing and makes me want to research the artist further. Another point I would like to make is that the simple style of the video fits in with the original themes of acoustic music. Overall very much enjoyed”.

“I like the idea of the video being in black and white because, the way in which you have shot it featuring narrative and performance can often be seen in real media products including Beyoncé, ‘If I was a Boy’ and Blink 182’s video for ‘Not Now’, Very much an enjoyable video”.

“I think the style of the video suites in very well with the pace of the music. Also I think the costume you have chosen to wear is very stereotypical of your chosen genre”.

Overall I feel the feedback I received was very positive and supportive from my fellow peers, one specific thing I heard that would have affected my work would’ve been maybe to have included more that one actor, after reviewing this query, I can say that I slightly agree.

Evaluation Question. 4

Evaluation Question 4

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Rough Cut

Above is a rough cut of my A2 coursework music video. In my final version of the video I intend to finish the storyline seen within the rough cut. Also I may re - shoot some of the clips I have used, either to sharpen them up or to make the video flow through it's narrative better, giving the audience the ability to understand what is actually happening during the story arc of the video. I may also tamper with colour slightly to give it a deeper effect, possibly making the blacks 'deeper' and the whites 'cleaner'. I also intend to change the font in the beginning of the video to make it more applicable to my chosen genre, I had began to notice that the font I originally used would have been more suited to either a "Heavy Metal" or "Alternative Rock" video. I would also like to include a higher shot count within the video, in contrast I would still like to keep the shots coming at a slow pace to fit in with the overall tempo of the song.

Major Influence for Music Video

When initially thinking of what I wanted from my music video, I often came back to how Dallas Green's video for Comin' Home looked. The slow pace was something I was very interested in alongside the feel of the video, it seems to have a 'lonely' feel about the video which is quite haunting.

Risk Assessment

Here is a list of things that could cause harm or in general should be avoided.

Possible Risk

1. Actors must be careful when filming in the recording studio.
2. Loose wires could be tripped on.
3. Be wary of lights overheating.
4. Water in the bathroom could affect camera equipment.

Resolution

1. Make actors aware of surroundings and possibly set a guide rope when not filming.
2. Use cable tidies when shooting.
3. Switch between lights when off camera.
4. Check taps before setting off to shoot.

Call Sheet

Music video

This is my call sheet discussing, areas and locations of my shooting schedule.

Possible Font Choices

I am yet to decide completely on what theme I would like the album to be but at the moment I have 2 options to choose from. I can either have the song as part of a metal album and have it as a break away track often seen in albums of this genre, such as Bring Me The Horizon - 15 Fathoms, Counting. The other option I have is to theme the album around an acoustic band and have this as a single being released. The 2 options are shown from the types of font I am deciding over.

Questionnaire Results

These are my questionnaire results, showing my findings amongst the results I took from other music fans.

Treatment Sheet

History of Chosen Song:

"The Girl" is track 10 from the band City & Colours second full length album, "Bring Me Your Love". The song was written, composed and performed by Dallas Green. The album was recorded Catherine North Studios in Hamilton, Ontario. The studio itself is a renovated church, the entire studio is open plan. Green explained that "its like a totally open concept studio, like theres no studio room or vocal booth or stuff like that".

Dallas described that he wanted a live feeling for the record and this is can be heard as a majority of the songs have a slight echoced sound when playing in the church. Green also explained that the reasoning for this studio was so that his music was not over produced like so many other bands are in modern times.

My interpritation of the song is that He is in love with a girl who does everything for him to keep the relationship working. Even though he's off doing his own thing as stated within the song. He promises to be faithful to her and he hates to see her sad because he think it's his fault.

The Music Video:

My music video is mainly performance based with limited narrative. The main bulk of the music video will be set within the theatre within Hartlepool 6th Form College and also within the colleges recording studio. When filming I would like to get a natural run especially whilst in the studio to give it a more realistic feel. After receiving the results to my questionnaire I have chosen to shoot a black and white video as I believe it is very suited to relaxing music and is very easy on the eyes when watching.

My reasoning for choosing to having a black and white video is also that it is a common convention within a lot of acoustic music videos. Another convention which I intend to use is being able to portray emotion through the video complimenting the music itself. As it is an acoustic video there will not only be focus on the front man but I also want there to be heavy focus on the guitar itself.

The idea to shoot in the studio was to make the video a little bit more interesting as the majority of the shots would have just been in the theatre which I feel for to long, would have gotten abit repetitive.

Breakdown of Lyrics

0:00 Intro 0:23:

0:24 I wish I could do better by you, 0:30
0:31 Cause its what you deserve. 0:35
0:37 You sacrifice so much of your whole life, 0:43
0:44 In order for this to work. 0:47

0:49 While I'm off chasing my own dreams, 0:52
0:53 Sailing around the world, 0:55
0:56 Please know that I'm yours to keep, 0:58
0:59 My beautiful girl. 1:01

1:01 When you cry a piece of my heart dies, 1:08
1:09 Knowing that I may have been the cause, 1:13
1:15 If you were to leave, fulfil someone else's dreams, 1:20
1:21 I think I might totally be lost. 1:25

1:26 You don't ask for no diamond rings, 1:29
1:30 No delicate string of pearls, 1:32
1:33 That's why I wrote this song to sing, 1:35
1:36 My beautiful girl. 1:38

1:38 Instrumental 2:35

2:36 I wish I could do better by you, 2:41
2:42 Cause It's what you deserve. 2:45
2:46 You sacrifice so much of your life, 2:49
2:50 In order for this to work. 2:53

2:54 While I'm off chasing my own dreams, 2:58 (my own dreams) 2:59
2:59 Sailing around the world, 3:02 (around the world) 3:03
3:03 Please know that I'm yours to keep, 3:06
3:07 My beautiful girl. 3:09

3:12 When you cry a piece of my heart dies, 3:16
3:17 Knowing that I may have been the cause, 3:20
3:21 If you were to leave, fulfil someone else's dreams, 3:25
3:26 I think I might totally be lost. 3:28

3:29 But you don't ask for no diamond rings, 3:33 (diamond rings) 3:34
3:34 No delicate string of pearls, 3:37 (string of pearls) 3:38
3:38 That's why I wrote this song to sing, 3:41
3:42 My beautiful girl. 3:45

3:46 Instrumental 4:21

4:22 But you don't ask for no diamond rings, 4:25 (diamond rings) 4:26
4:26 No delicate string of pearls, 4:30 (string of pearls) 4:31
4:31 That's why I wrote this song to sing, 4:33
4:34 My beautiful girl. 4:41

Song Ends 4:44

My Song Choice

At the time, the reason for me choosing this song was because it was probably one of my favourite songs around when we started the project.

Primary Research Questionnaire

1. Are you male or female?

[] Male

[] Female


2. What is your favourite music genre?

[] Acoustic

[] RnB

[] Blues

[] Rock

[] Pop

[] Hip Hop

[] Folk


3. How old are you?

[] 16-18

[] 19-21

[] 22+


4. Where do you hear most of your music?

[] TV

[] Radio

[] Internet


5. Do you prefer music videos to have a story line?

[] Yes

[] No

[] Not Bothered


6. Would you expect to see frequent meat shots (close ups) of the front man within the video?

[] Yes

[] No


7. How do you think a video for the acoustic genre should be presented?

[] Black & White

[] Colour

[] Sepia

[] A mix of both B&W and Colour


8. What type of music video do you prefer?

[] Amplification (Lip syncing, beat matching)

[] Illustrative (Represents the lyrics)

[] Disjuncture (Irrelevant to lyrics)

Permission Request

This is my permission request to use the song
"The Girl" by City & Colour. I sent this through
the bands official myspace.

Genre & Convention Research

Typical features of my chosen genre are videos fueled by images depicting the band usually playing at live venue. Another feature often used by artists when creating music videos is the appearance that they are the life of the party, this often shown by having the band playing at a house party or another event.

An example of this:



Another convention seen within this video is to make the band look humble. As can be seen in the video for "Alexisonfire - Born and Raised" when the audience can see the band members playing domino's. I believe this makes the band seem down to earth and also adds an element of humor to music video which another aspect seen alot during this genre of music video.

Another example which combines the live aspect and the humor:

Audience Profile

The intended age of my listeners, I would expect to be between 17-21. As a student of 19 myself this is the type of music which I prefer to listen to.

An example of my audience is:

Matthew is 20 years old and currently unemployed, he is a big fan of the acoustic genre and is also an avid guitar player. At the moment he spends his days playing Xbox and job hunting, whenever he has a spare second he is always playing and learning new songs with his guitar.