Wednesday, 30 June 2010

Advertisement Deconstruction



- The only image that can be seen within the advertisement is the album cover itself. There are minor uses of editing in which the album cover is made to look like an ink blot, this itself could be a direct link to the name of the album (Artwork).

- The font used specifically on the band name and album name, I believe is a very sophisticated font. It is that largest of the fonts used which is clear to see why as it is an advertisement for their album. Another use of font is used on the other details of the advertisement, it seems to match with the editing of the album image fitting the same style of the ink blot again.

- The overall style of the magazine spread does suite the overall expectations that fans have come to expect from the band. It also represents the style of the grungy, dark and emo rock music.

- The advert seems to have changed the overall appearance of the band for this album, but in someways kept specific signifiers which cannot be explained because of the overhaul used on the image of the album.

- I believe the image being put across is that of an accomplished band as the name of the band itself is not included on the album cover.

9 Screen Analysis


0:04 - In the very first shot within the video we see the bands front man sitting on a windowsill looking very regretful of what looks like a very long and drunken night. The camera shot used is a medium long shot, I believe this was used to show the mess around the singer indicating to the audience that their has been a party. This shot leaves the audience wondering why the singer looks in such a way. There are no editing techniques used within this first shot. The camera shot itself looks handheld possibly to show the mindset of the young man or to show that he is feeling tired and sluggish after the party.


0:21 - As the front man wanders through the house he see’s that everyone has just slept wherever they can, I believe this was used to show a typical party of today’s youth culture. The camera shot used again is another medium long shot. This again used to show surroundings. The lighting used within the shot, looks to represent a time of the day, I believe it is used to show that the youths have slept through the majority of the morning. The colours of the shot looked drained as if to show a lack of energy. Upto now the video has shown the lead singer to be the story’s narrator, sitting on the stairs singing the audience through the narrative of the song.


0:53 - This is the first we see of a performance in the typical sense of the word. An over the shoulder shot has been used within this scene which I believe is used to show the blinding light in background of the shot. This may be used to give the effect of waking up with a hangover (everything is to bright). Yet again the singer of the band is the focal point of the shot. As the rest of the band have yet to be introduced to the audience. The costumes used through out the video up to now have just been everyday casual clothes. The style of the clothes sets the genre of the music, wearing skinny jeans, caps, and skinny fit t-shirts. The lighting has drastically changed within this shot it has gone from cold blues, to a warm orange glow. At this point of the video, the video takes a break from the narrative to switch to solid performance.


1:11 – The next shot which I have chosen to include switches from performance back to the narrative. At this point in the video, time has been taken back so that the audience can now see the party from the night before. The camera shot used is a close-up shown with an over the shoulder shot used to show the thoughts within the band members head. He seems to look very confused and regretful of seems to have taken place within the bathroom. The room appears to be filled with smoke, presumably caused by a joint.


1:28 – In the next shot another band member can be seen downing drink after drink after drink, later in the video we see him causing trouble for everybody else at the party, this I feel fits well with a line within the song, “I’ve become what a mother wouldn’t want in a son”. This is just saying he is disrespectful and aggressive to others around him, pretty much embarrassing himself. Yet again the clothing is very typical of today’s youth culture. No editing as of yet to note.


2:08 – In this shot we are sent back to the front man of the band kissing a girl as his girlfriend enters the room. Yet again the lyrics link in well with the video another line singing, “I have done a few things I’ll regret”. The whole video seems to be themed around regrets and what ifs. The camera shot used is a close up, this is used so that only the young couple can be seen, this gives the effect that they are being watched as they are the focal point of the shot.


2:19 – This shot is where the first editing techniques are used in the video, we see a shot that was already used being rewound to give the effect of travelling back in time. This brings up another strong theme of the video of second chances. As this is happening we see all the members of the band going back through there mistakes and leading the audience to realise the meaning of the line in the song, “Practise makes perfect”.


2:44 – I have chosen this shot of the band performing to show that after they have made there mistakes, It is only them alone that can fix what they have done wrong. A long shot is used to show the entire band and also show the vastness of the room, once filled with adoring fans now is desolate because of there decisions through out the night.


2:50 – This is the shot in which the audience finally witnesses the singer righting his wrong and turning the girl at the party down. The video then ends with the front man leaving the party with his girlfriend before he can make anymore mistakes.

Monday, 28 June 2010

Analyses Of Shots Within A Music Video



Within the video there are approximately 116 different cuts within the video, I believe that the slow pace of the editing is a representation of the slow relaxing tune of the song. The video mainly consists of meat shots of Dallas Green, following him through a regular day running up to a performance in the evening.

Monday, 21 June 2010

Digipak Analysis



Front

Within the cover of this Digipak the band are clearly central figures of the cover.

Their stance and positioning on stage alerts the audience that this is a live album.

Tom DeLonge can be seen alongside Mark Hoppus and Travis Barker completing the line-up of the band.

Janine Lindemulder is included on this album cover as she was the focal point of Blink’s previous album Enema of the State.

Fans can be seen in the bottom left of the cover, yet again insinuating the premise of a live album.

The name of the band is written in a very cartoony font, it is also included on the billboard of a drive thru, this is a very American culture relating to the fact that the band are American.

The name of the band is included twice on the cover once on a billboard in the background and again written on a fans head in the crowd.

Each band members caricature is very accurate to their real life appearance which is strong link to the genre as the audience can see the way in which they are dressed and can also see Travis’s tattoo’s. For fans of the band they will be able to easily identify the band.

The clothing seen on the cover being worn by the band seems very stereotypical of the genre of music the band are best known for; Pop punk, punk rock, skate punk, alternative rock.

The colours of the Digipak are very bright which I feel fits in with the cartoon look of the cover.



Back

There is an alien spaceship on the back cover of the album, this in relation to a song, which is included in the set list of the album, called “Aliens exist”.

The bands name can yet again be seen several times on the back cover including, appearing on t-shirts, tattoos and body paints.

There is an image that gives the audience the idea of the type of person who listens to the music, there is a man in a suit who looks angry and boring whilst reading a newspaper at the concert.

In the background of the image there is an image of a prison shower, this is to depict the toilet humor included within most of the songs.

Another reference to the band is used, the man in the banana suit was included in the bands video for the track “All the Small Things”.

Album Covers




Tuesday, 15 June 2010

Music Video Analysis


As you can see the initial shot shown in the video is slightly blurred to disorientate the viewer watching the the video. Another feature I noticed when reviewing the video is that the costume is very simple, this is the kind of style I would like my video to be like. Another key feature of this video is the amount of meat shots seen within just the opening 40 seconds and continued throughout, this is a very stereotypical aspect of many music videos.

As you keep watching the video the blurry theme continues throughout, the word 'love' is echoed through the lyrics but also scene visually through the imagery shown in the video. Despite the fact that this video is not specifically illustration, it does have some references to other types of video such as amplification as the I stated before the video focuses on the themes of love.

As for the use of camera shots within the video there are also lots of extreme close ups focusing on lips, hands and other features that seem to have some representation towards love and how gentle life can be.

The illustration aspects of the video seem to follow the story of 2 young lovers throughout there life. The shots used just seem to follow them through youth to adulthood showing their innocence and love for one another.